01
Map the workflow
The studio sits down with the people who’ll use it and maps how work really flows: what comes in, who picks it up, what gets billed and what needs to be reported.
Software · CRM
Custom
CRM
A CRM built around how your business actually runs — not a generic tool you have to bend yourself around.
Built for
Your exact workflow
Connects
Payments, email, till, AI agents
In use at
A law firm, a record label, a restaurant
The problem
Off-the-shelf CRMs fit nobody exactly.
They’re built for the average business, so yours ends up working around them: spreadsheets on the side, fields that mean something else, invoices made in another tool, and a team that copies the same data three times.
A custom CRM starts from the other end. It’s shaped around your clients, your process and your paperwork — so the system does the admin, and your team does the work.
How the studio builds it
02
Design it around you
Your own entities — clients and cases, artists and events, dishes and orders — with the fields, statuses and rights your business actually uses.
03
Build in working steps
The core goes live first, so your team is using it early. Invoicing, payments, portals and integrations follow, each one tested with real work.
04
Keep it growing
Once it runs, the studio keeps extending it — a new report, a new connection, or AI agents that take work off your team.
What it can include
Clients, cases & pipelines
Clients with their cases or projects, parties and contacts, and pipelines with the stages your business really has.
Hours & invoicing
A live timer per case, hours turned into invoices, branded PDFs sent by email with an online payment link that marks them paid automatically.
Orders & payments
Orders that move from new to done, online payments, refunds and stock that updates itself.
Documents & files
A folder per client or case, a standard structure that’s set up automatically, and files that stay where the work is.
Dashboards & reports
The numbers that run your business at a glance, plus PDF reports for finances, hours and open work.
Access & security
Rights per role and per module, invitations for new users and two-factor login.
Made for
Businesses whose way of working doesn’t fit in a standard box.
- 01Law firms & professional services
- 02Labels, agencies & events
- 03Restaurants & retail
- 04Service businesses
- 05Associations & foundations
- 06Growing teams
References
CRMs the studio has built and runs today.
Lexpert Advocaten
Law firm · Rotterdam
Case management for the whole practice: clients and cases, a live timer on every case, the four Dutch legal invoice types, branded invoice PDFs sent by email with an online payment link that marks the invoice paid, PDF reports, a document folder per case, and role-based access with two-factor login.
Footsteppa
Record label & events
The system the label runs on: an artist pipeline from first contact to signed, demo and session inboxes fed by the website, event production with timetable, budget, partners and subsidies, one shared calendar, and a portal where artists manage their own profile.
Greetje
Restaurant · Schiedam
Order management for a restaurant: a kitchen order flow from new to ready, refunds from the admin panel, dishes with allergens and photos, opening hours and a pause switch — with an AI phone agent that takes orders into the same flow.
FAQ
Why not use an existing CRM?
If a standard CRM fits your business, use it. A custom CRM makes sense when your process, your invoices or your data don’t fit — and your team is losing time working around the software instead of with it.
Can it connect to the tools we already use?
Yes. Payments, email, accounting, a till system, your website or webshop — the CRM is built to work with what you already run.
Can AI agents work in it?
Yes. Because the studio builds the CRM itself, AI agents can be wired straight into it — answering the phone, taking orders or preparing work, within the rights you give them.
Is my data safe?
Every user only sees what their role allows, and logins can require two-factor authentication. The system is built and maintained by the studio, so you always know where your data lives and who can reach it.
What does it cost?
It depends on what the CRM needs to do. After a first conversation you get a clear proposal with a fixed scope, and the core can go live before everything else is built.
Plan a conversation
What should your CRM do?
Tell us how your business runs today and where the software gets in the way. The studio replies within 24 hours.
Or write us directly: [email protected]
Digital product studioCRM · Built around your businessraoul.studio