01
It starts with your work
The studio sits down with the people who will use it: what comes in, who picks it up, what gets billed and what you need to keep track of.
studio raoulsoftware innovation, architecture & development
← BackYour own
CRM
One place for your customers, your work and your invoices — built the way you already work.
Built for
The way you work
Works with
Your payments, email, till and AI agents
In use at
A law firm, a record label, a restaurant
The problem
Ready-made software never quite fits.
It is made for the average business, so yours works around it. A spreadsheet on the side. Boxes that mean something else. Invoices in another program. The same thing typed in three times.
Software of your own starts the other way round. It follows your customers, your steps and your paperwork — so it does the admin and your people do the work.
How the studio builds it
02
It is built around you
Your own words and your own steps. Customers and cases, artists and shows, dishes and orders — whatever your business runs on.
03
It gets built
First the system underneath, then a design that is clear to use, then production code — software your team can work in every day.
04
It grows with you
When it is running, the studio keeps adding to it: a new report, a link to another program, or AI agents that take work off your hands.
What it can do
Customers & jobs
Every customer with their jobs, their contacts and where each one stands.
Hours & invoices
A timer you start on a job. Your hours become an invoice, sent by email with a payment link — and it ticks itself off when the money arrives.
Orders & payments
Orders from new to done, paid online, money back when you need it, and stock that counts itself down.
Files
A folder for every customer and every job, made for you, so nothing is lost on someone’s laptop.
Your numbers
How the business is doing at a glance, and a PDF when you need to show it.
Who sees what
Everyone sees only what belongs to their job, with an extra code at login if you want one.
Made for
Businesses that do not work like the rest.
- 01Law firms & advisers
- 02Labels, agencies & events
- 03Restaurants & shops
- 04Service businesses
- 05Clubs & foundations
- 06Growing teams
Price
From€4,950one-off
- Built around how your business works
- A fixed price up front, after an introductory call
- Hosting and maintenance by arrangement
All prices excl. VAT.
References
Three we built, all running today.
Lexpert Advocaten
Law firm · Rotterdam
The whole practice in one place: clients, their cases, and a timer the lawyers start on each one. Those hours become an invoice in the firm’s own style, which goes out by email with a payment link and ticks itself off when it is paid. Every case has its own folder, and everyone sees only their own part.
Footsteppa
Record label & events
Everything the label does: artists from first contact to signing, demos and applications arriving straight from the website, and shows planned down to the running order, the budget, the partners and the funding. One shared calendar, and a login where artists keep their own page up to date.
Greetje
Restaurant · Schiedam
The kitchen’s orders on one screen, from new to ready, with a button to pay someone back. The menu is kept there too — photos, allergens, opening hours, and a pause button when it gets too busy. An AI answers the phone and puts those orders in the same list.
FAQ
Why not buy something ready-made?
If something ready-made fits, buy it. Your own software is worth it when the way you work, your invoices or your figures do not fit — and your people lose time working around the program instead of with it.
Does it work with what we already use?
Yes. Payments, email, the bookkeeping, the till, your website or web shop. It is built to work with what you have.
Can AI agents work in it?
Yes. Because the studio builds it, AI agents can be plugged straight in — answering the phone, taking orders or getting work ready, and only what you allow them to.
Is my data safe?
Everyone sees only what belongs to their job, and you can ask for an extra code at login. The studio builds and looks after it, so you always know where your data is and who can reach it.
What does it cost?
A custom CRM starts at €4,950, one-off (excl. VAT). What it ends up costing depends on what it has to do: how many people use it, what it has to keep track of and what it has to connect to. After an introductory call you get a fixed price up front.
Plan a conversation
What should yours do?
Tell us how your business runs today and where the software gets in the way. The studio replies within 24 hours.
Or write us directly
[email protected]CRM · Built around your business